Site Builders: Threat or opportunity for design agencies?
Earlier this year we integrated SiteBuilder into our reseller platform - our ProSite site builder rebranded for our reseller infrastructure. The large majority of our resellers are web design agencies, and so understandably some have been sceptical about whether they should promote a 'do it yourself' site building tool at all. After all, their business is designing web sites - why would they want to make it easy for a customer to do it themselves? Surely a site builder should be perceived as a threat and not an opportunity?